![]() But while the German-born, Chicago-raised Leyendecker practically shouts of his love for men in his art - many of his works were modeled on his longtime partner, Charles Beach - the homoeroticism was subtly absorbed by American consumers. Viewed from a 21st-century lens, Leyendecker’s covers for the Saturday Evening Post and Collier’s, and advertising images for men’s clothing, don’t have a gay subtext they’re just gay. Leyendecker turned his appreciation for the male form into cash cows for corporations, using muscled, half-dressed men to sell soap, magazines, and detachable collars. Leyendecker used male beauty to sell magazines and household products to Americans.ĭecades before To m of Finland sketched idealized drawings of men in lust, illustrator J.C.
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